Requirements for the "VLOG geprüft" seal
If you want to advertise with the "VLOG geprüft" seal on feed, you need a license. The licensee is defined as the company that is named as the distributor of the VLOG certified feed on documents, delivery bills or the product itself.
In principle, any feed company can advertise with the "VLOG geprüft" seal, provided it meets the requirements of the VLOG Standard or a standard recognised as equivalent and concludes a license agreement.
For this purpose, the companies must credibly demonstrate that their products meet the legal requirements according to §3a and §3b of the EGGenTDurchfG. This requires certification according to the VLOG Standard or a standard recognized as equivalent by VLOG by an independent certification body. The requirements vary depending on the field of activity and product.