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The "Ohne GenTechnik" seal ennobles products

According to the survey, it has a clearly positive influence for almost 32 percent, and a rather positive influence for about 28 percent of the respondents. The seal has a clearly negative effect for only 3 percent, and a rather negative effect for just under 4 percent. About 33 percent are undecided. The figures of this current targeted individual survey once again confirm the high added value of the "Ohne GenTechnik" seal for
producers and retailers.

Its influence on the perception of a product is clearly and overwhelmingly positive. The ratio of "positive influence" to "undecided" is also very good at almost two to one.

For a total of around 60 percent of respondents, the "Ohne GenTechnik" seal has a positive effect on product perception. This was the result of a representative survey conducted by the opinion research institute Civey in September 2023 on behalf of VLOG. Only people who were familiar with the seal were surveyed.

According to the survey, it has a clearly positive influence for just under 32 percent of respondents and a somewhat positive influence for around 28 percent. Around 33 percent are undecided. The seal has a clearly negative effect for only 3 percent and a somewhat negative effect for just under 4 percent.

The figures from this current targeted individual survey once again confirm the high added value of the "Ohne GenTechnik" seal for producers and retailers. Its influence on the perception of a product is very clear and mainly positive. The ratio of "positive influence" to "undecided" is also very good at almost two to one.

You can find this infographic - as well as many others - in our "Ohne GenTechnik" market report in our "Added value and marketing" section.

"Ohne GenTechnik" seal: added value and marketing material